I've heard several people talking about the LVSC. I wondered what this was so I did a google search. Here is what I found. If you have other things to add, please do.
Who Creates The Betting Lines
The who of Las Vegas sports betting line generation usually has one of two answers. Vegas sportsbooks use in-house oddsmakers or retain an outside service to provide them with their initial betting lines and odds. From a business perspective, it is often cheaper to pay an outside service and that is exactly what most of the Vegas sportsbooks do. So, who do the experts turn to when they need help?
You may be surprised to learn that there is presently one company that provides this service to most of the Vegas sportsbooks - Las Vegas Sports Consultants. LVSC was founded in 1982 by Michael 'Roxy' Roxborough and has grown into a worldwide oddsmaking and gambling information service. It is a reputable service that is overseen by Nevada state gaming regulators.
Depending on who you talk to, LVSC provides the initial betting lines and odds for 60% to 90% of the licensed sportsbooks in Nevada (including sportsbooks operated by MGM Mirage, Park Place Entertainment, Boyd Gaming, and Harrah's Entertainment). LVSC also has a strong presence with licensed bookmakers in Europe. In addition, it is a provider of services to the Oregon State Lottery.
It is also interesting to note who is behind LVSC. LVSC is owned by publicly traded SportsLine.com, Inc. (Nasdaq: SPLN), a company founded by Michael Levy, SportsLine's chief executive officer. SportsLine.com is a media company providing Internet sports content and e-commerce services. It is the publisher of CBS SportsLine.com (http://cbs.sportsline.com) and the official Web sites of the NFL, PGA TOUR, and NCAA Sports. CBS (a subsidiary of Viacom) owns about 31% of SportsLine.com and has options for additional equity.
This gets interesting because CBS acquired the NCAA's Internet rights as part of an 11-year $6 billion contract to televise the men's college basketball tournament. CBS has retained SportsLine.com to produce and manage a Web site (ncaasports.com) providing information on NCAA sports, including men's basketball. CBS and SportsLine will be sharing the revenue.
As many sports gamblers know, the NCAA is on an anti-sports gambling kick. As a result, CBS has exerted its influence and SportsLine.com will be selling Las Vegas Sports Consultants to divest itself of any connection to sports gambling.
Who Creates The Betting Lines
The who of Las Vegas sports betting line generation usually has one of two answers. Vegas sportsbooks use in-house oddsmakers or retain an outside service to provide them with their initial betting lines and odds. From a business perspective, it is often cheaper to pay an outside service and that is exactly what most of the Vegas sportsbooks do. So, who do the experts turn to when they need help?
You may be surprised to learn that there is presently one company that provides this service to most of the Vegas sportsbooks - Las Vegas Sports Consultants. LVSC was founded in 1982 by Michael 'Roxy' Roxborough and has grown into a worldwide oddsmaking and gambling information service. It is a reputable service that is overseen by Nevada state gaming regulators.
Depending on who you talk to, LVSC provides the initial betting lines and odds for 60% to 90% of the licensed sportsbooks in Nevada (including sportsbooks operated by MGM Mirage, Park Place Entertainment, Boyd Gaming, and Harrah's Entertainment). LVSC also has a strong presence with licensed bookmakers in Europe. In addition, it is a provider of services to the Oregon State Lottery.
It is also interesting to note who is behind LVSC. LVSC is owned by publicly traded SportsLine.com, Inc. (Nasdaq: SPLN), a company founded by Michael Levy, SportsLine's chief executive officer. SportsLine.com is a media company providing Internet sports content and e-commerce services. It is the publisher of CBS SportsLine.com (http://cbs.sportsline.com) and the official Web sites of the NFL, PGA TOUR, and NCAA Sports. CBS (a subsidiary of Viacom) owns about 31% of SportsLine.com and has options for additional equity.
This gets interesting because CBS acquired the NCAA's Internet rights as part of an 11-year $6 billion contract to televise the men's college basketball tournament. CBS has retained SportsLine.com to produce and manage a Web site (ncaasports.com) providing information on NCAA sports, including men's basketball. CBS and SportsLine will be sharing the revenue.
As many sports gamblers know, the NCAA is on an anti-sports gambling kick. As a result, CBS has exerted its influence and SportsLine.com will be selling Las Vegas Sports Consultants to divest itself of any connection to sports gambling.
